A commercial for the m150 energy drink following the usual m150 theme : overcome your own limits. In this campaign it is a matter of fear and in this particular spot a combination of fear and faith. Set in a post-apocalyptic environment, the hero is trying to escape to a better place. To reach his goal he will have to make the unbelievable jump across the abyss of concrete. 90% of the set is CG, very much inspired by Otomo’s Akira. A combination of Autodesk 3DS Max and After Effects and about 4 weeks of process…
M150 / Post-Apocalypse
TVC / Feb 2007
TVC / Feb 2007